Send your employees to BenchMark Performance Group for five full days of automotive sales training with Mark Spears. Build a foundation in customer conversations, vehicle presentations, and the sales process.
Five-Day Automotive Sales Training
Planning training for one employee or several? Ask Mark about upcoming classes, tuition, and enrollment options. Individual enrollment inquiries are welcome.
Training for Your Sales Team
Automotive sales foundations for new hires and employees developing their skills.
Five Full Days of Training
A focused week devoted to customer conversations, presentations, and the sales process.
Led by Industry Veteran Mark Spears
30+ years of automotive sales leadership, training, and organizational development.
Plan for One or Several Employees
Talk with Mark about class fit, upcoming dates, and enrollment options.
Give employees time to focus on automotive sales fundamentals. Our five-day, full-day class covers customer conversations, vehicle presentations, and the sales process. Talk directly with Mark about your team, class fit, and upcoming dates.
A Training Center for Your Dealership Team
Our Training Lineup
Start with the five-day sales class. Mark can also discuss leadership, finance, and coaching needs with your dealership.
New Leadership Integration
Total Team Engagement
Strengthen dealership culture, boost morale, and create unified performance expectations across the sales floor and showroom.
Sales 101 & Beyond
Core foundation training that turns inexperienced or newly hired staff into confident, customer-ready sales professionals.
Sales 102: Advanced Desk Skills
Teach your team the art of the deal — negotiation strategies, trade assessment, closing techniques, and multi-payment presentations.
Finance Process 101 & Beyond
Ensure your sales and finance departments operate in sync, delivering a seamless, compliant, and customer-focused experience.
Performance Improvement Coaching
Target under-performing behaviors, unlock potential, and build personalized development plans that produce measurable results.
The Home Plate Process
A signature methodology that aligns your team’s mindset, communication, and delivery to consistently achieve dealership goals.
Give Your Employees a Week to Focus on Sales.
Sales Skills Your Employees Will Develop
Brand knowledge and customer conversations
Vehicle presentation and demonstration
Deal discussions, negotiation, and closing fundamentals
Trade assessment and sales process fundamentals
A consistent, professional customer experience
Meet “Coach” Mark Spears
Mark brings more than 30 years of automotive sales leadership, training, and organizational development experience. His background includes frontline sales, regional training leadership, and banking.
Talk directly with Mark about the employees you want to develop, the challenges your team faces, and whether the five-day class is the right next step.
Talk to Mark About Training
Tell Mark about your training needs. Use the form below to request a conversation about class fit, dates, tuition, and sending one employee or several. Individual inquiries are welcome. Prefer to call? Reach Mark at (864) 534-0469.